The Social Network has recently launched Dynamic Ads for Streaming which will help video streaming brands "highlight their entire content library so they can showcase the right titles to the right audiences".
Before Dynamic Ads for Streaming, advertisers had to promote each media title separately to the relevant audiences. Now, advertisers can automatically generate ads for all titles, without having to configure individual ads.
As explained by Facebook:
"With Dynamic Ads for Streaming, when people see an ad for your service in their feed, they can swipe through the ad to see personalized, relevant titles they might be interested in, based on interests they’ve shown on Facebook and Instagram. Audiences can also follow your call to action to start a trial or subscribe."
Social Media Today explains that this new option enables streaming video brands to add the titles of the content hosted on their service within the campaign set-up process. Facebook's system will then use that list as a prompt to target users who've shown interest in each, by Liking a related Page, for example, or a fan Page of one of the stars, being a member of a related group, etc.
Facebook announced that advertisers testing this solution (such as Globoplay - a Brazilian subscription video service) are already seeing strong results in terms of engagement.
Facebook's Dynamic Ad tools are becoming increasingly responsive and tailored based on individual interests. These automated systems shorten the ad set up process and have a great potential as Facebook’s machine learning algorithms continue to evolve.
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