Video reach campaigns on Google Ads are now available globally. Video reach campaigns give you the option to use automation to serve the best combination of skippable and bumper ads to maximize your reach and efficiency. You can also serve non-skippable ads if your goal is to share your entire message.
While in beta, Video reach campaigns for Unique Reach results in 29-44% more unique reach per dollar and 16% lower CPM, on average, than using one or two standalone formats.
Benefits
· Drive reach goals: You can choose to reach more unique users (using bumper ads, skippable in-stream ads, or an optional mix of the 2 formats) or reach users with your entire message (using non-skippable in-stream ads).
· Flexibility to choose how you meet your goals when looking for unique users: To maximize unique reach, you can use multiple ad formats together to achieve the most efficient results. Or, you can choose individual formats to focus on different variations of your message.
· Get better results: Video reach campaigns with a mix of ad formats use a variety of signals to optimize in real-time, driving better, more cost-efficient results for your brand.
When to use
· For reach or awareness goals in order to find as many people as possible in your target audience, at the lowest price possible.
· You want to set up one campaign to maximize efficient reach instead of splitting creatives by ad format into multiple campaigns.
· You want to reach people with your entire message with non-skippable in-stream ads.
How it works
With Video reach campaigns, you can choose how to reach people in your target audience:
· “Efficient reach” allows you to reach more unique users at a lower cost using bumper ads, skippable in-stream ads, or an optional mix of both in the same campaign.
· “Non-skippable in-stream” allows you to reach users with your entire message using non-skippable in-stream ads.
Here is a step-by-step guide to set up video reach campaigns.
You can learn more about specifications here.
Source: Google Ads Help Center
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