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  • Writer's pictureIrina Coman

Google Ads expands Optimization Score to Video campaigns

Optimization score is now available for Video action campaigns. This can be found within the Recommendations page and can help maximize a campaign’s performance by offering insightful recommendations based on current results. Similar to other campaign types, the optimization score ranges from 0% to 100%, with 100% meaning the campaign is set to perform at its full potential.

Don't forget to follow the best practices for video campaigns in order to drive the best results. According to Google, “advertisers that follow best practices for their Video action campaigns drive over 50% more conversions per dollar and at least 40% higher conversion rates, compared to when they don’t follow best practices. You can easily tap into your Video action campaigns’ maximum potential by checking the optimization score and following the listed recommendations that meet your business goals.”


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